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I Tried 3 Insoles for Plantar Fasciitis. Only One Actually Worked.
After spending $100's on insoles that didn't help, I finally found the one that did. Here's my honest comparison.
I want to preface this by saying I'm not someone who writes reviews. But after 14 months of heel pain that made me dread getting out of bed every single morning, I feel like I owe it to anyone else out there going through the same thing to share what actually worked.
My podiatrist diagnosed me with plantar fasciitis about a year ago. She said the usual stuff: stretch, ice, rest, and get some supportive insoles. What she didn't tell me was that not all insoles are built the same — and that I'd burn through $150 trying to find one that helped before I landed on the right answer.
Here's exactly what I tried, in order.


Podiatrist-recommended, foam base with a hard plastic shell. The most prescribed over-the-counter option I found. I wore these for 6 weeks.

Sold specifically for plantar fasciitis. Dual-layer foam with a firm arch. I gave these 7 weeks because I kept hoping they'd "break in."

Cork base with a deep heel cup and arch that actually contours. Different from anything foam-based I'd tried — and I noticed a difference within the first week.
What made Fulton different wasn't marketing — it was the material. The cork actually molds slightly to the shape of your foot over time, which meant the arch support was hitting the right spot instead of a generic position. The foam insoles from Superfeet and PowerStep felt like they were built for an average foot. Fulton felt like it was adjusting to mine.
The deep heel cup was the other thing I kept coming back to. With plantar fasciitis, every step feels like the heel is landing wrong. Fulton's cup kept my heel aligned in a way that reduced the impact with every step. Within two weeks, the first-thing-in-the-morning pain — the kind where you brace yourself before your feet hit the floor — was almost completely gone.
"I had tried every 'plantar fasciitis insole' on the first page of Amazon. Fulton was the first one that felt like it was actually doing something."
By week four, I was walking without thinking about my feet. That hadn't happened in over a year.
I'm not saying Superfeet or PowerStep are bad products. I'm sure they work for some people. But for me — with plantar fasciitis, flat arches, and a history of going through 3 different Dr. Scholl's before that — they weren't the answer. Fulton was.
If you're still trying to figure out which insole is actually going to help, I'd skip what I skipped and start here.


Superfeet Green
Hard shell didn't flex with my foot. 6 weeks, no improvement.

PowerStep Pinnacle
Marketed for PF but made no real difference. Returned after 7 weeks.

Fulton Classic
Morning heel pain gone by week 2. Still wearing them 4 months later.
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After wearing all three, I think the difference came down to three things:
The cork gradually adapted to my foot shape instead of forcing my foot into a predetermined shape.
The longer I wore them, the better they felt.
Instead of concentrating pressure in one area, the footbed helped spread my weight more evenly across my entire foot.
That meant less strain on my heel throughout the day.
This sounds silly, but it's important.
The best insole in the world won't help if it sits in your closet.
Fulton was the only pair I consistently moved from shoe to shoe because they simply felt good.